web design is our art...

Excellent web design can be defined. It is not, however, a simple definition. In my humble opinion, a 'great site' combines pleasing aesthetics, simple, clear navigational elements, and compelling information architecture...but that definition is from the standpoint of a front-end technologist, not the developer. The developer defines excellent web design as having a W3C standards based, section 508 compliant, clearly defined, minimal, non-redundant, effectively scripted optimized source code. I believe that about wraps the IT definition of excellence. It's only when front and back ends are all they can be that we begin to arrive at excellence. Excellence is my commitment to my clients.