5 Branding Tips

Here's some of that good old fashioned Web Design 101 stuff. We've all heard most of it, but do we follow our own best advice ?? I know I try. There are times when the rules must be set aside and sometimes broken. The point is that you must know the rules in order to break them. If your just getting on the web, or have done so recently, these are 5 solid tips for improving your site's brand.

web design is our art...

Excellent web design can be defined. It is not, however, a simple definition. In my humble opinion, a 'great site' combines pleasing aesthetics, simple, clear navigational elements, and compelling information architecture...but that definition is from the standpoint of a front-end technologist, not the developer. The developer defines excellent web design as having a W3C standards based, section 508 compliant, clearly defined, minimal, non-redundant, effectively scripted optimized source code. I believe that about wraps the IT definition of excellence. It's only when front and back ends are all they can be that we begin to arrive at excellence. Excellence is my commitment to my clients.